Reporting Period: September 2026

Dr Sherif Khaled
Performance Marketing Report.

Facebook, Instagram, TikTok, YouTube, LinkedIn

Agenda

September 2026

01

Report Context & Objectives

02

Executive Summary

03

Audience

04

Executive Summary

Performance Marketing Report — September 2026

Facebook

Facebook reached 373.2K views with 9.1K content interactions, while the four detailed top posts each showed 0% paid watch-time contribution.

Instagram

Instagram generated 87,846 organic views, with the strongest top reel reaching 8,780 views and 343 interactions.

TikTok

TikTok delivered 110.4K post views, with For You contributing 67.7% of traffic and Search contributing 26.6%.

YouTube

YouTube generated 20,083 views and 594.5 hours of watch time, while YouTube Search accounted for 55.3% of Shorts discovery.

LinkedIn

LinkedIn generated 7,946 impressions, with 57% of discovery coming from out-of-network audiences and the Dubai announcement leading the visible post set at 3,794 impressions.

Exhaustive Platform Data

September 2026

Facebook

September 2026

Organic

Views

373.2K

↑ 54.9%

Viewers

166.4K

↑ 52.1%

Content interactions

9.1K

↑ 60.7%

Facebook visits

19.3K

↑ 51.8%

Follows

3K

↑ 50.4%

Deep Metrics

  • Link clicks4 (↑ 100%)
  • Lifetime followers65,072
  • 3-second views170.9K (↑ 50.4%)
  • Watch time67d 4h (↑ 66.7%)

Delivery

  • Organic views366,784
  • Ads views0

Views by Format

  • Reels views361,816
  • Stories views3,076
  • Photo views1,161
  • Multi photo views594
  • Links views98
  • Others views39

Interactions by Format

  • Reels content interactions8,852
  • Stories content interactions73
  • Photo content interactions1

Published Content

  • Published Reels10
  • Published Stories5

Messaging

  • Total contacts32
  • Messaging conversations started32
  • Organic messaging contacts32
  • Paid messaging contacts0
  • New contacts30
  • Contacts with orders0

Audience

Women (19.5%)Men (80.5%)

Age:

25–34 is the largest visible band

Locations:

Cairo 11.1%; Alexandria 3.4%; Mansoura 1.7%; Andorra, Teruel 1.6%; Sanaa 1.5%; Zagazig 1.4%; Riyadh 1.3%; Tanta 1.3%; Asyut 1.2%; Khartoum 1.2%

Countries:

Egypt 61.2%; Sudan 4.9%; Saudi Arabia 4.7%; Syria 3.8%; Libya 3.3%; Yemen 3.3%; Iraq 2.5%; Algeria 2.1%; Germany 2.0%; Jordan 1.7%

Top Content (September 2026)

Organic
Simple takeaway: Facebook reached 373.2K views with 9.1K content interactions, while the four detailed top posts each showed 0% paid watch-time contribution.

Source notes: Native Meta Business Suite screenshots. Headline KPIs were updated from the later screenshots supplied by the user. Earlier Facebook content-overview screenshots showed 366,784 organic views and 0 ads views for Sep 1–29, 2026. All four Facebook top-content links were provided and mapped by the user in the same order as the top-content rows.

Instagram

September 2026

Organic

Views

87,846

↑ 38.6%

Reach

19K

Content interactions

3.2K

↑ 19.9%

Profile visits

1.6K

↑ 3.8%

Follows

553

Deep Metrics

  • Link clicks0 (0%)
  • Lifetime followers20,200

Delivery

  • Organic views87,846 (↑ 38.6%)
  • Ads views0

Native Dashboard Views

  • Cross-platform total shown in Meta312.0K
  • Facebook portion shown in Meta cross-platform card224,112
  • Instagram portion shown in Meta cross-platform card87,846

Audience

Women (28.8%)Men (71.2%)

Age:

25–34 is the largest visible band

Locations:

Cairo 12.6%; Alexandria 3.8%; 6 October City 3.8%; Amman 2.0%; Damascus 1.8%; Madinat al Huckstep 1.8%; Riyadh 1.7%; Jeddah 1.4%; Baghdad 1.3%; Mansoura 1.0%

Countries:

Egypt 49.1%; Syria 6.0%; Saudi Arabia 5.9%; Iraq 4.0%; Germany 4.0%; Jordan 3.3%; Morocco 2.6%; Algeria 2.5%; United Arab Emirates 2.2%; Palestine 1.9%

Top Content (September 2026)

Organic
Simple takeaway: Instagram generated 87,846 organic views, with the strongest top reel reaching 8,780 views and 343 interactions.

Source notes: Native Meta Business Suite screenshots for Sep 1–30, 2026. Instagram views breakdown showed 87,846 organic and 0 from ads. The user confirmed the four top-content links in the same order shown above.

TikTok

September 2026

Organic

Post views

110.4K

+53.5K / +94.1%

Profile views

1.6K

+669 / +70.2%

Likes

2.7K

+1.5K / +116.7%

Comments

46

+15 / +48.4%

Shares

338

+147 / +77%

Deep Metrics

  • Total viewers80.8K (+55.6K / +220.9%)
  • New viewers55.9K (+53.4K / +2114.3%)
  • Total followers23,349
  • Net followers484 (+266 / +122%)
  • Traffic source — For You67.7%
  • Traffic source — Search26.6%
  • Traffic source — Personal profile5.3%
  • Traffic source — Following0.4%
  • Traffic source — Sound0.0%

Audience

Gender:

Viewer audience Male 76% / Female 24%; follower audience Male 59% / Female 41%

Age:

Viewer audience 18–24 35.3%; 25–34 45.6%; 35–44 12.0%; 45–54 4.3%. Follower audience 18–24 15.6%; 25–34 36.5%; 35–44 22.2%; 45–54 15.6%

Locations:

Viewer audience — Egypt 74.2%; Saudi Arabia 11.9%; United Arab Emirates 2.0%; Libya 1.6%. Follower audience — Egypt 48.1%; Saudi Arabia 8.5%; Iraq 3.7%; Algeria 3.2%

Top Content (September 2026)

Organic
Simple takeaway: TikTok delivered 110.4K post views, with For You contributing 67.7% of traffic and Search contributing 26.6%.

Source notes: Native TikTok Analytics screenshots covering Aug 31–Sep 27, 2026. All three TikTok top-content links were provided and mapped by the user in the same order as the top-content rows. Top-video detail screenshots showed: New Implant — 7.47K reach, 29.45 engagement, 1.63% full video watched, 25:54:04 total watch time, 0:10 average watch time; Syndesmotic Injuries — 7.37K reach, 33.4 engagement, 3.40% full video watched, 19:11:42 total watch time, 0:08 average watch time; AO Membership — 6.49K reach, 31.89 engagement, 2.96% full video watched, 11:56:22 total watch time, 0:05 average watch time.

YouTube

September 2026

Organic

Views

20.1K

20,083 exact total shown

Watch time

594.5 hours

about the same as Aug 4–31, 2026

Subscribers

+383

8% more than Aug 4–31, 2026

Shorts views

14K

Engaged Shorts views

6.6K

about the same as Aug 4–31, 2026

Deep Metrics

  • Current subscribers8,901
  • Monthly audience6.1K
  • Shorts likes214
  • Shorts subscribers+34

Shorts Viewing

  • Stayed to watch61.5%
  • Swiped away38.5%

Shorts Discovery

  • YouTube Search55.3%
  • Shorts feed22.0%
  • Browse features11.9%
  • Channel pages7.4%
  • Notifications2.3%
  • Others1.1%

Audience Frequency

  • New viewers73.7%
  • Casual viewers20.1%
  • Regular viewers6.2%

Watch Time by Subscription

  • Watch time from subscribers58.5%
  • Watch time from non-subscribers41.6%

Audience

Women (13.7%)Men (86.3%)

User-specified 0%

Age:

13–170%
18–243.8%
25–3457.6%
35–4427.2%
45–549.7%
55–641.8%
65+0%

Locations:

Egypt 43.7%; Iraq 6.4%; Saudi Arabia 5.2%; Algeria 2.6%; Syria 1.6%

Top Content (September 2026)

Organic
Simple takeaway: YouTube generated 20,083 views and 594.5 hours of watch time, while YouTube Search accounted for 55.3% of Shorts discovery.

Source notes: Native YouTube Studio screenshots for Sep 1–28, 2026. All three YouTube Shorts links were provided and mapped by the user in the same order as the top-content rows. The content-table snapshots showed 656, 537, and 492 views respectively, while later since-published analytics showed 672, 541, and 495; both were kept separate. Top-content detail also showed: Transverse vs T Fracture — 1,211 thumbnail impressions, 3.3% CTR, 0:20 average view duration, 1.2h watch time, 29.7% stayed to watch, +1 subscriber; Syndesmotic — 1,596 impressions, 3.6% CTR, 0:25 average view duration, 1.9h watch time, 54.7% stayed to watch, +1 subscriber; AO Membership — 875 impressions, 3.0% CTR, 0:32 average view duration, 1.1h watch time, 21.7% stayed to watch.

LinkedIn

September 2026

Organic

Impressions

7,946

↑ 184% vs. prior 28 days

Members reached

3,306

Social engagements

141

Reactions

131

Followers

924

↑ 3% vs. prior 28 days

Deep Metrics

  • Comments6
  • Reposts0
  • Saves4
  • Sends on LinkedIn0
  • Link engagements6
  • Profile viewers103

Discovery

  • Discovery — In-network43%
  • Discovery — Out-of-network57%

Audience

Locations:

Cairo 12%

Seniority:

Senior 55%

Industry:

Hospitals and Health Care 41%

Company size:

10,001+ employees 20%

Job title:

Orthopaedic Surgeon 13%

Company:

Cairo University 4%

Top Content (September 2026)

Organic
Simple takeaway: LinkedIn generated 7,946 impressions, with 57% of discovery coming from out-of-network audiences and the Dubai announcement leading the visible post set at 3,794 impressions.

Source notes: Native LinkedIn analytics screenshots. The Top performing posts summary card showed 52 engagements for the Dubai post and 8 for AO Membership, while detailed post analytics showed 47 and 9 respectively; both source figures were kept separate. Syndesmotic video performance: 244 video views, 1h 36m watch time, 23s average watch time. AO Membership video performance: 147 video views, 48m 21s watch time, 19s average watch time.